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Branding and campaign work

The samples on this page represent just some of the brand building and integrated campaigns I've worked on. Successful campaigns are a team effort, but the examples below showcase my skill in concept creation, stakeholder presentation, messaging development, and campaign execution.

SurveyMonkey — HR experiential stunt

Channels:

  • OOH/DOOH, paid social, organic social, display ads, personalized surveys and end pages

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Platforms activated:

  • LinkedIn, Meta, Reddit

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Cities activated:

  • New York City, San Francisco, Seattle, Boston, Chicago, Philadelphia


Results:

  • Generated 4,618 new account sign-ups​ in one week

  • Paid social and display:

    • 112M impressions

    • 82K clicks

    • Improvement on campaign benchmarks:

      • 49% lower CPC

      • 7% lower CPM

      • 105% higher CTR​​

Evernote — The Ever Better Challenge

“A series that intrinsically hooks people in… even if people are not currently doing the programme, the videos still offer helpful and motivating advice for generally doing your best.”

— Econsultancy

Channels:

  • Landing page, in-app templates, blog, discussion forum, video, social media, email newsletter, Facebook Groups


Results:

  • Mentions in Good Housekeeping, VentureBeat, Econsultancy, SF Egotist, and Elite Daily

  • Over 350,000 landing page visits

  • 98% positive sentiment on social media

  • 38% rise in social media engagement over the previous January

  • More than 60,000 notes created from campaign templates

  • 1,400 members in campaign Facebook group

Evernote — Repackaging

Channels:

  • Landing pages, "Compare plans" page, blog, email, video, social media


Results:

  • 25% lift in customers converting to a paid tier


  • 35% lift in people starting a free trial


  • ~30% of email recipients becoming active on a repackaged client version within seven days

  • 5% increase in Instagram social media engagement


  • Images were used across media outlets that reached 400 million UVMs

Evernote — New Year's Promo Campaign

Channels:

  • Email, banner ad, in-app (takeover, card, modal), exit intent modal, push notification, organic social media


Results:

  • $1.2M in bookings

  • 118% of campaign goal

© 2025 Anthony Bartlett

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