top of page

Branding and Campaign Work

The samples on this page represent just some of the brand building and integrated campaigns I've worked on. Successful campaigns are a team effort, but the examples below showcase my skill in concept creation, stakeholder presentation, messaging development, and campaign execution.

Evernote — "The Ever Better Challenge" [2019]

“A series that intrinsically hooks people in… even if people are not currently doing the programme, the videos still offer helpful and motivating advice for generally doing your best.”

— Econsultancy

Channels:
Landing page, in-app templates, blog, discussion forum, video, social media, email newsletter, Facebook Groups

Results:

  • Mentions in Good Housekeeping, VentureBeat, Econsultancy, SF Egotist, and Elite Daily

  • Over 350,000 landing page visits

  • 98% positive sentiment on social media

  • 38% rise in social media engagement over the previous January

  • More than 60,000 notes created from campaign templates

  • 1,400 members in campaign Facebook group

EBC-landing-page-full.png
ebc-snail-2.gif
EBCwisdomnugget1.jpg
EBC_Instagram-static2.jpg
facebook-groups-TheEverBetterChallenge.jpg
Twitter-B2C-Saas-Campaign-Evernote.png

Evernote — Repackaging [2021]

Channels:
Landing pages, "Compare plans" page, blog, email, video, social media

Results:

  • 25% lift in customers converting to a paid tier


  • 35% lift in people starting a free trial


  • ~30% of email recipients becoming active on a repackaged client version within 7 days

  • 5% increase in Instagram social media engagement


  • Images were used across media outlets that reached 400 million UVMs

basic-desktop.jpg
BannerOptionA_Compare_plans_yearly_Desktop.png
final reminder-desktop (1).jpg
CommunityReferral_Desktop.png

Evernote — New Year's Promo Campaign [2022]

Channels:
Email, banner ad, in-app (takeover, card, modal), exit intent modal, push notification, social media

Results:

  • $1,200,000 in bookings

  • 118% of campaign goal

bottom of page