Video / TV / CTV
SurveyMonkey — Understand Why​
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​The brief was to create several "bite-sized" promotional videos, each one focused on a single product feature. For this one, I put our hapless heroes in a humorous situation to show how important it is to have context for your data.
SurveyMonkey — Get Help​
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​Another in the series of "bite-sized" promotional videos for SurveyMonkey, this time highlighting how quickly customers can create surveys—with a little help from AI. Again, I collaborated with the team's video producer to create the script and storyboard.
SurveyMonkey — There's a Form for That​
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​This was a fun project designed to promote what was, at that time, SurveyMonkey's newest feature: Forms. I came up with a quirky concept and script, collaborated on storyboards and casting, acted as script supervisor on set, and even made a cameo as a background actor!
SurveyMonkey — Make the Connections That Matter​
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For this project, I conceived and scripted a humorous video showcasing SurveyMonkey's benefits for three key customers: Marketers, HR professionals, and CX specialists. This full-length video was further repurposed into various cutdowns—60, 30, 15, and 6 seconds—to maximize versatility and impact across different platforms and marketing channels.
Evernote — Where Deep Work Meets Teamwork​
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Returning to my advertising background, I created a script to promote the latest Evernote feature, focusing on ease-of-use and the benefit to the viewer. I also collaborated with Evernote's ACD of Video on storyboards and voiceover direction.
Evernote — Ready for Business
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This was a fun one! To highlight the value of Evernote Business, I came up with a creative concept playing on the phrase "ready for business" and developed it into a full script.
Together with Evernote's ACD of Video, we then created storyboards, auditioned the cast, and directed both the live action shoot and voiceover recording.
Musson Patout — Anti-Texting PSA
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How do you promote an auto dealer, without sounding like every other loud, obnoxious auto dealer?
I decided on a public safety issue worth embracing, and created a thought-provoking script with a simple, powerful tagline. Finally, I designed an audio mix that engages the ears as well as the eyes.
The result? A memorable spot that had people talking long after it was off the air. Exactly as planned.
Central Coast Federal Credit Union — Flex Loan
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CCFCU has been serving the financial needs of the people of Monterey County, California since 1949 -- back when there were still canneries operating.
For this campaign, the client's goal was to highlight their flexibility and differentiate themselves from the 'big banks'.
I created a whimsical, engaging script and visual concept that generated a healthy 15% increase in loan applications.
Central Coast FCU — Happily Ever After Home Equity
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For me, the most enjoyable days are when ideas seem to tumble out onto the page, taking on a life all their own.
In this case, the client wanted to promote their Home Equity Line of Credit offering. Once I developed the storybook concept, naming the product "Happily Ever After" felt obvious. Add in my catchy new tagline ("It's All About You"), and the whole thing fell into place.