Video / TV / CTV
SentinelOne — The One Thing
What began as an experimental brand positioning concept became the centerpiece video for SentinelOne’s annual Sales Kickoff.
I developed the core idea — in cybersecurity, time is the one thing you can’t get back — then partnered with our VP of Brand and an external agency on the script, visual direction, and voiceover.
SurveyMonkey — Understand Why
Survey data is only useful if you understand what’s behind it.
For this short product video, I used a simple comedic setup to show why context matters when interpreting feedback, turning a product feature into something immediate, human, and easy to understand.
SurveyMonkey — Get Help
This short product video introduced customers to a faster way to create surveys with help from AI.
I partnered with the video producer on the concept, script, and storyboard, focusing on the simple idea that sometimes the hardest part of making a survey is knowing where to start.
SurveyMonkey — There's a Form for That
To launch SurveyMonkey Forms, I developed the concept and script around a simple, flexible campaign idea: “There’s a form for that.”
I also collaborated on storyboards, casting, and production, served as script supervisor on set, and made a brief background cameo.
SurveyMonkey — Make the Connections That Matter
This campaign video was built around a core SurveyMonkey promise: better feedback helps people make better connections.
I conceived and scripted a humorous, multi-audience story for marketers, HR teams, and CX professionals, later adapted into 60-, 30-, 15-, and 6-second cutdowns.
Evernote — Where Deep Work Meets Teamwork
Evernote has always been personal. This video helped show how it could also be collaborative.
As one of two writers on the project, I helped shape the script around the everyday tension between deep work and teamwork, then partnered with Evernote’s ACD of Video on storyboards and voiceover direction.
Evernote — Ready for Business
Evernote Business needed a video that explained the product’s value without feeling like a software walkthrough.
I developed the “ready for business” concept and script, then partnered on storyboards, casting, live-action direction, and voiceover recording.
Musson Patout — Anti-Texting PSA
The challenge was to promote an auto dealer without sounding like every other auto dealer.
I built the spot around a public safety message, writing the script, developing the tagline, and designing an audio mix that used silence to make the message land.
Central Coast Federal Credit Union — Flex Loan
Central Coast Federal Credit Union needed to promote its Flex Loan product in a way that felt different from the big banks.
I developed a whimsical script and visual concept that made flexibility the heart of the story. The campaign helped generate a 15% increase in loan applications.
Central Coast FCU — Happily Ever After Home Equity
For this Home Equity Line of Credit campaign, I developed the storybook concept, named the product “Happily Ever After,” and created the tagline “It’s All About You.”
The result was a warm, memorable spot that turned a financial product into a story about possibility.