Video / TV / CTV
Evernote — Where Deep Work Meets Teamwork
Returning to my advertising background, I created a script to promote the latest Evernote feature, focusing on ease-of-use and the benefit to the viewer. I also collaborated with Evernote's ACD of Video on storyboards and voiceover direction.
Evernote — Ready for Business
This was a fun one! To highlight the value of Evernote Business, I came up with a creative concept playing on the phrase "ready for business" and developed it into a full script.
Together with Evernote's ACD of Video, we then created storyboards, auditioned the cast, and directed both the live action shoot and voiceover recording.
Musson Patout — Anti-Texting PSA
How do you promote an auto dealer, without sounding like every other loud, obnoxious auto dealer?
I decided on a public safety issue worth embracing, and created a thought-provoking script with a simple, powerful tagline. Finally, I designed an audio mix that engages the ears as well as the eyes.
The result? A memorable spot that had people talking long after it was off the air. Exactly as planned.
Central Coast Federal Credit Union — Flex Loan
CCFCU has been serving the financial needs of the people of Monterey County, California since 1949 -- back when there were still canneries operating.
For this campaign, the client's goal was to highlight their flexibility and differentiate themselves from the 'big banks'.
I created a whimsical, engaging script and visual concept that generated a healthy 15% increase in loan applications.
Central Coast FCU — Happily Ever After Home Equity
For me, the most enjoyable days are when ideas seem to tumble out onto the page, taking on a life all their own.
In this case, the client wanted to promote their Home Equity Line of Credit offering. Once I developed the storybook concept, naming the product "Happily Ever After" felt obvious. Add in a catchy new tagline ("It's All About You"), and the whole thing fell into place.
Ashley Furniture — Donate and Save
A great example of how a client can embrace an issue, and still promote a sales offer.
I created a script that conveyed the message that customers can save money, and support a wonderful cause at the same time. A win-win!
Central Coast FCU — Testimonial 2015
In this case, the brief was to highlight CCFCU's friendly, trustworthy nature through the effective use of customer testimonials.
I acted as the creative lead and project manager for this campaign, developing the concept and look for the spot, coordinating the video shoot, coaching and interviewing the talent, and directing the post-production process.
Musson Patout — Community Branding
Again, the client's goal was to soften their image as just another car dealer, and highlight their deep roots in the local community.
I developed the concept and look for this spot, then crafted a script with plenty of emotional 'pull.'
Chuck's — Halloween 72 Hour Sale
Halloween is a great opportunity to have fun with your copy.
In this case, I went with a 'spooky' theme: "you'll be shocked at the savings!"
Fun, memorable, with a strong call-to-action. And that's no trick.