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Websites & Landing Pages
Click any of the images below for a more complete view.
Evernote — Landing Page: "Home"
The Evernote website is built around highlighting the various features of the app. Of these, one of the anchors is "Home," a dashboard allowing customers to see their most important content in one place. My goal for this page was not only to explain the feature, but to do so in a benefit-focused way. I worked closely with stakeholders and a visual designer to create the text and layout for the page.
Evernote — Landing Page: "Calendar"
Another key feature of Evernote is the ability for customers to connect it to their Google Calendar. Here I worked with a visual designer to create a landing page that clearly explains the benefits, using simple language and a visually appealing layout.
Glassdoor — Web Page: "Post a Job"
Glassdoor's revenue model depends upon businesses paying to post their open jobs on the site. That makes it essential that the process be as clear and straightforward as possible. In designing the copy and look for this page, my goal was to present exactly the information customers need to make their decision, and no more.
Apcera — Landing Page: "Community Edition"
What makes a good landing page? It should be obvious at first glance what you're getting, and why you should care about it.
I was guided by those principles as I created the copy and design for this page. It clearly states the benefits of the product, why you need it, and how easy it will be to use. As of July 2016, the Community Edition product had been downloaded over 500 times, so I guess the message got through!
Druva — Landing Page: "Cloud-Based Disaster Recovery"
Again, the goal of a landing page is to define the product and its benefits. In this case, however, we assumed that the reader already has considerable understanding of the technology. As a result, this page is longer and contains more detail than the previous example. The end goal is the same, though: to clearly express the what, why, and how of the product. I worked with numerous SMEs to make sure that the technical content was accurate, then fashioned a compelling narrative to match.
Glassdoor — Landing Page: "How to Build an Employer Brand from Scratch"
This landing page was created to promote a webinar featuring experts from Walmart, Tenfold, and Glassdoor. The goal was to give people a compelling reason to tune and check it out. That meant identifying the customers' pain points and offering real solutions to their problems.
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